little leaves of change …

October 21, 2011

We’re very excited here at freshtowers – after a lot of  behind-the-scenes activity, the latest addition to the fresh&naked family goes on the shelves from tomorrow.  Our new Seasonal Little Leaves for Autumn marks a new departure in fresh produce – the introduction of a series of ‘limited edition’ bags of specially selected salad leaves to showcase the best in season. 

The new mix contains red multi-leaf lettuce, lamb’s lettuce, baby spinach and bulls blood (a type of leaf beet with a fantastic deep red colour).

To make sure you can’t miss them, the packs will be even more eye-catching than our ‘regular’ bags and boxes, with specially designed patterns to reflect the theme – and brighten up the supermarket shelves!  Here’s our Sales Director Dan  – er, doing something with the new packaging when it first arrived (we think he couldn’t wait to see what it would look like with leaves in it!  Luckily the pot plant survived the experience).

The 90g bags are on special offer for the first two weeks at 50p, so try one and let us know what you think!

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October Update

October 5, 2011

Although we’re heading into autumn now (apart from that wonderful last burst of summer at the weekend!) our little leaves are still going strong at our farm on the Norfolk coast, near Yarmouth. 

rocket under mesh coveringHere’s a recent rocket crop, growing under its mesh canopy and nearly ready for harvest.  In fact, these leaves are probably on the supermarket shelves right now.   mesh on rocket crop

We use insect mesh to protect the crop from insects and birds, while letting in sunshine and rain.  It also keeps out foreign bodies like leaves from the surrounding hedgerows (which we need to have as windbreaks).  Around the edge of the fields are vertical fences that keep out larger pests like rabbits and deer.


photo of crew responsible for mesh crop protectionOn the left  is Gincho (in the red top), with his meshing crew:  Danail, Ahmed, Bilgin, Orlin & Aleksander at the back, Ivelin & Dimitar in front.  They are responsible for covering and uncovering the crop.  The edge of the mesh is secured by piling soil over it.  Farm manager Steve Lawley reckons it took 400,000 spadefuls to do the job, but the crew insist it was at least twice as many!


Meanwhile, back at HQ we’ve been busy on some new ideas for the winter, which we’re very excited about – there’ll be more news on these coming soon!

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